Sexual subliminal messages can appear in advertisements in a few different ways. In many of the following examples, the word “sex” or other sexual profanities are hidden in the image. In the other following examples, sexual imagery or phallic objects appear in the visuals of the advertisement to allude to sexual themes.
Here, you can see the word sex hidden in the image of this couple on a boat.
This Gucci ad depicts a pretty obvious use of phallic images with the way the hand grips the belt and how it is positioned in relation to where his penis would be.
In this interactive banner from Subway’s official website, the animated sandwich steam rises from the sub, spelling out the word “sex”.
This image uses the phallicy of the rocket on the computer screen headed in the direction of the woman’s genitalia to imply sex in the advertisement.
This advertisement is a little more obvious in that it implies oral sex with the way the sandwich is shaped and placed directly in front of the woman’s open mouth.
Similar to the use of Heineken bottles to shape a woman’s behind, this ice cream advertisement places the chocolate bars in the shape of a woman’s back, behind, and legs.
Going back to the theme of advertisements that use hidden letters to spell out “sex”, this Gin advertisement imbed the letters into the ice to associate the product with sex.
In this Calvin Klein advertisement, the producers used the table in the background to form an “F”, the neckline of the woman’s top to form a “U”, and the CK for their brand all in conjunction to spell out a sexual word, hidden in the image.
In this example, oranges are purposely placed in this way to create the shape of a woman’s behind in thong underwear to go along with the stereotype of Brazil to have lots of women with big assets and help to sell their brand.
Similarly, the fruit in these ads are meant to mimic sexual body forms including breasts, buttocks, rectums and vaginas.
This advertisement is extremely comparable to the last in that the object to be sold is used to allude to the sexuality of a woman’s breast.
This image again uses objects to mimic sexual forms, and in this case it uses certain body parts to allude to other body parts. The two fingers are meant to imply legs and the hair between them to imply pubic hair, providing another example of sexual image imbeds.
Pepsi uses “sex” in their product again with the design on these soda cans spelling out the word when stacked one on top of the other.
This advertisement uses phallicy once again to portray the building in the background as male genitalia, associating the company with sexual innuendos.